How a product label carries the brand story

Before we pick a product off the shelf, the first thing we usually see is its label. In a few seconds it tells us who the brand is, what it promises and who it speaks to.

First impression

Colour, shape and material are perceived before anything is read. A kraft base can suggest naturalness, a metallic accent care, and restrained typography trust.

Information hierarchy

Not every piece of information on a label is equally important. The product name and brand should stand out while supporting information stays orderly and legible.

Unity with the packaging

Considered together with the shape and colour of the packaging, the label creates a coherent look. On a clear jar, the colour of the product becomes part of the design.

Collaboration in prepress

When the design and print teams talk early, expectations about colour, material and finishing can be planned realistically.

For mandatory label information arising from regulations, we recommend seeking expert advice specific to your product group.